FOCUS CRM is a white-label marketing automation platform — pipelines, SMS sequences, automation workflows, AI Employee, and a community of creative professionals — all for $39/seat/month.
Separate from APCHR Pro/Studio. Cancel anytime.
FOCUS CRM ships with the full marketing stack your business needs — no duct-taping tools together.
Drag-and-drop sales pipelines for leads, proposals, bookings, and follow-ups. See every deal at a glance.
Trigger email, SMS, and task sequences automatically — on inquiry, booking, delivery, or any custom event.
Two-way SMS with automated drip campaigns. Follow up with leads before they go cold.
Branded email campaigns, newsletters, and drip sequences. Includes templates built for creative businesses.
Embed a booking calendar on your site. Sync with Google Calendar. Automated reminders reduce no-shows.
Private community for FOCUS CRM members — share workflows, templates, and best practices.
Exclusive Facebook group with weekly office hours, Q&A, and live workflow teardowns.
Never lose a lead to voicemail. Automatically text back anyone who calls and doesn't get through.
Track pipeline velocity, conversion rates, revenue attribution, and campaign performance in one dashboard.
An AI that handles inbound inquiries, qualifies leads, books appointments, and sends follow-ups — 24/7.
Your brand, your domain, your colors. Clients see only your studio brand — never the underlying platform.
Dedicated onboarding call, pre-built workflow library, and ongoing support from the APCHR team.
FOCUS CRM is a separate add-on — it does not replace or include your APCHR Pro or Studio subscription.
Full marketing automation stack for one creative.
Everything in FOCUS CRM, plus a 24/7 AI that works your leads.
Both plans billed monthly. Cancel anytime. Separate from APCHR Pro/Studio subscription.
Most CRMs weren't built for creative businesses. FOCUS CRM was.
| Feature | FOCUS CRM | Generic CRM | HubSpot | Honeybook |
|---|---|---|---|---|
| Built for creative professionals | ||||
| SMS sequences included | Paid add-on | |||
| Visual pipeline builder | Basic | |||
| Automation workflows | Enterprise only | Limited | ||
| AI Employee / AI assistant | $399/mo | $97+/mo add-on | Enterprise only | |
| White-label / custom domain | $497+/mo | |||
| Booking calendar | Paid add-on | |||
| Community + coaching | ||||
| Integrated with APCHR marketplace | ||||
| Starting price | $39/seat/mo | $97+/mo | $800/mo | $19/mo |
Start with FOCUS CRM at $39/seat/month. Add the AI Employee when you're ready to scale.
Separate from APCHR Pro/Studio. Cancel anytime.
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